People just hate the idea of losing. Any loss, even a small one, is just so terrible to contemplate that they compensate by buying insurance, including totally absurd policies like air travel.
Daniel KahnemanA person who has not made peace with his losses is likely to accept gambles that would be unacceptable to him otherwise.
Daniel KahnemanIt is only a slight exaggeration to say that happiness is the experience of spending time with people you love and who love you.
Daniel Kahneman