We are often confident even when we are wrong, and an objective observer is more likely to detect our errors than we are.

If people do not know what is going to make them better off or give them pleasure, then the idea that you can trust people to do what will give them pleasure becomes questionable.

Economists think about what people ought to do. Psychologists watch what they actually do.

People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.

Researchers who studied a thousand Dutch vacationers concluded that by far the greatest amount of happiness extracted from the vacation is derived from the anticipation period.

If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

Our memory tells us stories, that is, what we get to keep from our experiences is a story.