Nothing in life is quite as important as you think it is while you're thinking about it.
Daniel KahnemanPeople who face a difficult question often answer an easier one instead, without realizing it.
Daniel KahnemanThe idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.
Daniel KahnemanPeople like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt.
Daniel Kahneman