In essence, the optimistic style involves taking credit for successes but little blame for failures.
Daniel KahnemanPeople's mood is really determined primarily by their genetic make-up and personality, and in the second place by their immediate context, and only in the third and fourth place by worries and concerns and other things like that.
Daniel KahnemanPeople tend to assess the relative importance of issues by the ease with which they are retrieved from memoryโand this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness. In turn, what the media choose to report corresponds to their view of what is currently on the publicโs mind. It is no accident that authoritarian regimes exert substantial pressure on independent media. Because public interest is most easily aroused by dramatic events and by celebrities, media feeding frenzies are common
Daniel Kahneman