A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Daniel KahnemanThe extra daily social time of 1.7 hours in weekends raises average happiness by about 2%.
Daniel KahnemanEconomists think about what people ought to do. Psychologists watch what they actually do.
Daniel Kahneman