All of us roughly know what memory is. I mean, memory is sort of the storage of the past. It's the storage of our personal experiences. It's a very big deal.
Daniel KahnemanYou are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.
Daniel KahnemanAdaptation seems to be, to a substantial extent, a process of reallocating your attention.
Daniel Kahneman