People are very good [at] thinking about agents. The mind is set really beautifully to think about agents. Agents have traits. Agents have behaviors. We understand agents. We form global impression of their personalities. We are really not very good at remembering sentences where the subject of the sentence is an abstract notion.

There's a very good reason for why economics developed the way it did, and that is that in many situations, the assumption that people will exploit the opportunities available to them is very plausible, and it simplifies the analysis of how markets will behave.

You should not take your intuitions at face value.

All of us would be better investors if we just made fewer decisions.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.

True intuitive expertise is learned from prolonged experience with good feedback on mistakes.