A true professional feels no pressure to run up a client's bill, knowing that any reduction in revenues caused by being efficient will be more than recompensed by the reputation earned for being honest and trustworthy.

When did you feel most fulfilled? When did you impress yourself, or otherwise feel most proud of yourself?

Focus on being the best you can at what you want to do.

What is important is what inspires persistence and determination- in other words what you care about.

Believe passionately in what you do, and never knowingly compromise your standards and values. Act like a true professional, aiming for true excellence, and the money will follow.

Truly visionary and successful companies have discovered that there is no conflict between the pursuit of profit and having a pursuit beyond profit.

Don't get stampeded by what people around you value. The task is to figure out what YOU value - and value highly enough to throw yourself into with unqualified passion.