Truly visionary and successful companies have discovered that there is no conflict between the pursuit of profit and having a pursuit beyond profit.

More than any other factor, it is the people we have to deal with that determine the quality of our work lives.

Professional is not a label you give yourself - it's a description you hope others will apply to you.

What is important is what inspires persistence and determination- in other words what you care about.

A true professional feels no pressure to run up a client's bill, knowing that any reduction in revenues caused by being efficient will be more than recompensed by the reputation earned for being honest and trustworthy.

When did you feel most fulfilled? When did you impress yourself, or otherwise feel most proud of yourself?

Whether or not your values are operational is crucially determined by whether or not there are consequences for noncompliance.