Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

The urgent can drown out the important.

Don't start by talking about your products and services instead think about the people you are trying to reach