Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Focus on your buyers and your buyers problems

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Think like a publisher, not a marketer.

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Creating great content that educates and informs is always the best marketing strategy.