Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Think like a publisher, not a marketer.

Creating great content that educates and informs is always the best marketing strategy.

Nobody cares about your products (except you)

Marketing is not about your agency winning awards. It's about your organization winning business.