What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Don't start by talking about your products and services instead think about the people you are trying to reach

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Creating great content that educates and informs is always the best marketing strategy.

Think like a publisher, not a marketer.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

The time is now. Now we can market in real time. Now we can market instantly.