What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Creating great content that educates and informs is always the best marketing strategy.

Marketing is not about your agency winning awards. It's about your organization winning business.

The urgent can drown out the important.

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

You sell more when you stop selling.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.