Focus on your buyers and your buyers problems

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

Don't start by talking about your products and services instead think about the people you are trying to reach

The time is now. Now we can market in real time. Now we can market instantly.

On the web, you are what you publish.

Creating great content that educates and informs is always the best marketing strategy.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.