Focus on your buyers and your buyers problems

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

Creating great content that educates and informs is always the best marketing strategy.

Don't start by talking about your products and services instead think about the people you are trying to reach

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Nobody cares about your products (except you)