Focus on your buyers and your buyers problems

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Marketing is not about your agency winning awards. It's about your organization winning business.

The time is now. Now we can market in real time. Now we can market instantly.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.