Focus on your buyers and your buyers problems

Think like a publisher, not a marketer.

The difference is conflict, an important yet overlooked aspect of all good communications.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Nobody cares about your products (except you)

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.