Of course, we should all be aware of what we're packing in our carry-on luggage - anything that might be considered dangerous could be confiscated at a security checkpoint.

Of course, we should all be aware of what we're packing in our carry-on luggage - anything that might be considered dangerous could be confiscated at a security checkpoint.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

Never, ever forget that you are a servant.

There's just things that are against the law.

We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter.