We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest.

In the midst of all the chaos swirling through your brain, all the disorganization and impulsiveness, the condition (ADHD) also seems to trigger a certain kind of creativity.

Just keep thinking about the good side of ADD - the creativity and the originality it can stimulate.

It's so important to experience what your customers are experiencing and listen to their suggestions.

People do a better job if they respect the leader of the company. I learned that on my mission - the value of people and how to truly appreciate them.

People don't really look forward to flying that much. It's like they want to get to the place, but they don't look forward to the experience.

Value will always be on top of everyone's lists now, right along with safety.