Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

A good advertisement is one which sells the product without drawing attention to itself.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

Our business is infested with idiots who try to impress by using pretentious jargon.

Positioning should be decided before the advertising is created

The best idea is the simplest.