Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

I admire people with gentle manners who treat other people as human beings.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

Creativity Is a fancy word for the work we have to do by Friday.