Study the methods of your competitors and do the exact opposite.

Tell the truth, but make the truth fascinating.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.