Study the methods of your competitors and do the exact opposite.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

You aren’t advertising to a standing army; you are advertising to a moving parade.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.