If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.