I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

I prefer the discipline of knowledge to the anarchy of ignorance.

If you want to be interesting, be interested.

Nobody has ever built a brand by imitating somebody else's advertising.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas