I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

I never write fewer than sixteen headlines for a single advertisement.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.