In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

You cannot bore people into buying your product - you can only interest them in buying it.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.