In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

Sound an alarm! Advertising, not deals, builds brands.

If you want ACTION, don’t write. Go and tell the guy what you want.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I always said that mega-mergers were for megalomaniacs.