A good advertisement is one which sells the product without drawing attention to itself.

The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.

If it is something important, get a colleague to improve it.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

The best ideas come as jokes. Make your thinking as funny as possible.

Lazy and superficial men and women do not produce superior work.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.