A good advertisement is one which sells the product without drawing attention to itself.

Never stop testing, and your advertising will never stop improving.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.