Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
I never write fewer than sixteen headlines for a single advertisement.
Don't count the people that you reach, reach the people who count
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
If it doesn't sell, it isn't creative.
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.