Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

It is the inescapable duty of management to fire incompetent people.

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

You will never win fame and fortune unless you invent big ideas.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.