Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.
David OgilvyYou cannot bore people into buying your product - you can only interest them in buying it.
David OgilvyThe relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David OgilvyEvery advertisement is part of the long term investment in the personality of the brand.
David Ogilvy