I do not regard advertising as entertainment or an art form, but as a medium of information.

Within every brand is a product, but not every product is a brand.

If you always hire people who are bigger than you are, we shall become a company of giants

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

If it doesn't sell, it isn't creative.

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

The best idea is the simplest.