I prefer the discipline of knowledge to the anarchy of ignorance.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

Advertising reflects the mores of society, but it does not influence them.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

The temptation to entertain instead of selling is contagious.