Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

The advertisers who believe in the selling power of jingles have never had to sell anything.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

It's not creative unless it sells.