Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

You can't save souls in an empty church.

It is the inescapable duty of management to fire incompetent people.

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.