Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

If it is something important, get a colleague to improve it.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Creativity needs discipline and freedom.