Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
David OgilvyMost agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David OgilvyI figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
David OgilvyMost headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
David Ogilvy