Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

I admire people with gentle manners who treat other people as human beings.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Creativity Is a fancy word for the work we have to do by Friday.