Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

I never write fewer than sixteen headlines for a single advertisement.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

I always said that mega-mergers were for megalomaniacs.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.