When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

You will never win fame and fortune unless you invent big ideas.