I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?