Lazy and superficial men and women do not produce superior work.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

What you say in advertising is more important than how you say it.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.