Consumers don't think how they feel. They don't say what they think and they don't do what they say.
David OgilvyIf you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David OgilvyMuch of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy