Lazy and superficial men and women do not produce superior work.

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.