Lazy and superficial men and women do not produce superior work.

The consumer isn't a moron; she is your wife.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

Ninety-nine percent of advertising doesn't sell much of anything.

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

Our business is infested with idiots who try to impress by using pretentious jargon.