The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

On the average, five times as many people read the headlines as read the body copy.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.