The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Encourage innovation. Change is our lifeblood, stagnation our death knell.

The best ideas come as jokes. Make your thinking as funny as possible.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.