The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

My motto has always been: Only first class business and that in a first class way

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.