The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Never write more than two pages on any subject.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

Encourage innovation. Change is our lifeblood, stagnation our death knell.