My motto has always been: Only first class business and that in a first class way
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.
Sound an alarm! Advertising, not deals, builds brands.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Never stop testing, and your advertising will never stop improving.
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.