Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

The only marketers who know what the hell they're doing are those who have worked in sales

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

Write the way you talk. Naturally.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.