We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

When you advertise fire extinguishers, open with the fire.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.