If you always hire people who are bigger than you are, we shall become a company of giants
David OgilvyThe general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
David OgilvySet exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David OgilvyIf you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy