The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

Sound an alarm! Advertising, not deals, builds brands.

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

If you can’t be brilliant, at least be memorable