Donโt just create content to get credit for being clever โ create content that will be helpful, insightful, or interesting for your target audience.
David OgilvyLike a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David OgilvyIt takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.
David Ogilvy