Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

If you want ACTION, don’t write. Go and tell the guy what you want.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.