What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

Every ad is an investment in the long-term image of a brand.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

Unless your campaign has a big idea, it will pass like a ship in the night.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

If you can’t advertise yourself, what hope do you have of advertising anything else?