Positioning should be decided before the advertising is created
Compete with the immortals
No sale, no commission. No commission, no eat. That made an impression on me.
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
People don't buy a new detergent because the manufacturer told a joke on television last night.
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.