Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

I always use my clients' products. This is not toady-ism, but elementary good manners.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

When you advertise fire extinguishers, open with the fire.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

If you can’t advertise yourself, what hope do you have of advertising anything else?