Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

Leaders grasp nettles.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Sound an alarm! Advertising, not deals, builds brands.

You will never win fame and fortune unless you invent big ideas.