Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

If it doesn't sell, it isn't creative.

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Our business is infested with idiots who try to impress by using pretentious jargon.