Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Within every brand is a product, but not every product is a brand.

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

You make the best products you can, and you grow as fast as you deserve to.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

The best ideas come as jokes. Make your thinking as funny as possible.