Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

When you have nothing to say, sing it.

The temptation to entertain instead of selling is contagious.