Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

When you have nothing to say, sing it.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

The consumer isn't a moron; she is your wife.

What you say in advertising is more important than how you say it.