Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Creativity Is a fancy word for the work we have to do by Friday.

Advertising reflects the mores of society, but it does not influence them.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

Don't count the people that you reach, reach the people who count