Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Every ad is an investment in the long-term image of a brand.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Play to win, but enjoy the fun.