A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

Ninety-nine percent of advertising doesn't sell much of anything.

Consumers do not buy products. They buy product benefits.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

Sound an alarm! Advertising, not deals, builds brands.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response