A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response