A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

Creativity Is a fancy word for the work we have to do by Friday.

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

The temptation to entertain instead of selling is contagious.

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.