Don't hire a dog, then bark yourself

Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.

Every advertisement is part of the long term investment in the personality of the brand.

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.