Don't hire a dog, then bark yourself

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Nobody has ever built a brand by imitating somebody else's advertising.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.