Don't hire a dog, then bark yourself

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

The advertisers who believe in the selling power of jingles have never had to sell anything.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.