On the average, five times as many people read the headlines as read the body copy.
Where people aren't having any fun, they seldom produce good work.
Positioning should be decided before the advertising is created
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
What you learn is more important than what you earn.
Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time