Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

It is the inescapable duty of management to fire incompetent people.

Every advertisement is part of the long term investment in the personality of the brand.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.