Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Every advertisement is part of the long term investment in the personality of the brand.

Positioning should be decided before the advertising is created

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.