It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

Advertising is only evil when it advertises evil things.

Every ad is an investment in the long-term image of a brand.