There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

I do not regard advertising as entertainment or an art form, but as a medium of information.

You will never win fame and fortune unless you invent big ideas.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas