Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

Advertising is only evil when it advertises evil things.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

I do not regard advertising as entertainment or an art form, but as a medium of information.