Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Tell the truth, but make the truth fascinating.

Advertising reflects the mores of society, but it does not influence them.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Play to win, but enjoy the fun.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?