Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

Creativity needs discipline and freedom.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Our business is infested with idiots who try to impress by using pretentious jargon.

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.