Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

If you want ACTION, don’t write. Go and tell the guy what you want.

Don't count the people that you reach, reach the people who count

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.