Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

Unless your campaign has a big idea, it will pass like a ship in the night.

The only marketers who know what the hell they're doing are those who have worked in sales

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.