Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Where people aren't having any fun, they seldom produce good work.

Big ideas are usually simple ideas.

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

People don't buy a new detergent because the manufacturer told a joke on television last night.

If you want to be interesting, be interested.