Consumers don't think how they feel. They don't say what they think and they don't do what they say.

Don't count the people that you reach, reach the people who count

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

Nobody has ever built a brand by imitating somebody else's advertising.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

Lazy and superficial men and women do not produce superior work.