Consumers don't think how they feel. They don't say what they think and they don't do what they say.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

I always said that mega-mergers were for megalomaniacs.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.