Great marketing only makes a bad product fail faster.

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Nobody has ever built a brand by imitating somebody else's advertising.