Great marketing only makes a bad product fail faster.

Tell the truth, but make the truth fascinating.

Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

You cannot bore people into buying your product - you can only interest them in buying it.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.